Livoo Planet

With an ever more environmentally friendly approach, Livoo has established its CSR strategy to reduce the company's ecological impact.

Rethinking the role of business in our society.

Interview with Géraldine Fiol :

“Businesses must reinvent themselves and create a new, more ecological and solidarity-based model for a real positive contribution to society and a fairer economy. ”

Geraldine Fiol

Strategy and Corporate Social Responsibility Consultant

Livoo has called on your services to support them in their CSR strategy. What does it involve? Did you feel that Livoo was already a committed brand?

Géraldine : “Definitely! The brand had been committed committed for several years to a responsible approach through various practices implemented independently, such as optimising waste management, choosing exclusively maritime logistics, developing long-term relationships with its suppliers, and improving the well-being of its employees. Moreover, the company has been Ecovadis Silver certified since 2019.

New laws and regulations are appearing, the world as a whole and consumer expectations in particular are changing, and brands must constantly adapt and do so more and more quickly.

When Livoo called on my services, I immediately sensed the energy and commitment shared by management and staff to go well beyond compliance and simple risk management. Livoo wanted to go further in its CSR approach in order to integrate it in a coherent and structured way at the heart of its corporate strategy, taking into account both the key issues of its sector and the new expectations of its partners and consumers. Its aim? To strengthen its positive impact on society by:

“Creating sustainable feel good moments every day with and for its partners”

Tell us about Livoo's approach to CSR in the short and medium term.

Géraldine : " Livoo's CSR approach is based on four core commitments that the company has long held dear:

Creating long-term connections by putting people at the heart of relationships with its partners (customers, suppliers and employees).
Protecting the environment by reducing the environmental impact of its activities.
Promoting more responsible consumption and interacting with its ecosystem to enjoy life sustainably.
Being a player committed to solidarity & inclusion, the environment and the economic development of its territory.

Livoo has some great plans in the pipeline for the coming months:

Carbone footprint in progress

Carrying out a Carbon Assessment in order to measure the carbon footprint of its activities and to implement ambitious reduction initiatives in response to the current climate emergency.

Commitment programme

Implementing a programme to get our consumers interested in “Healthy Living”, promoting home-made food, better eating and reducing food waste, among other things.

Partnership with disabled worker organisation

Developing new partnerships with ESATs (places of assisted employment for people with disabilities) for logistics, cataloguing and soon repair activities.

What do consumers and customers expect in terms of CSR?

Géraldine : “ With global warming and the depletion of resources that can no longer be ignored, people have become acutely aware of their environmental impact, and particularly the impact of their purchases.

Consumers today want to be informed in a transparent way about products: their composition, the impact on their health and their origin. They expect brands to be committed and to help them to consume better. Moreover, we can see that the main concerns of European and French consumers are food waste, planned obsolescence and the way in which products are manufactured.

Consumers are also increasingly concerned about their ecological footprint. They are turning to alternative purchasing methods such as renting and buying second hand, and opting for products with a longer lifespan.

Finally, they are seeking out ethical and authentic brands. These brands should say what they do and be what they say! ”